(B) Principal Accountabilities :

- To deliver exciting consumer facing promotions and campaigns to enable operations to extract higher output from the stores in order to differentiate competition

- To deliver trade windows and in-store POS and ensure smooth and efficient delivery of visual experience for the consumer.

- To manage all the Outdoor implementations undertaken for consistent brand delivery across markets which include creative designing, printing and implementation.

- To deliver marketing collateral such as brand and range catalogs to provide a superior brand experience for customers and consumers.

- To conceptualize and manage all brand events related to displaying the premium image

- To be responsible for Budget planning for Retail Marketing along with the BSA (Business Service Admin) for all the Retail Marketing collateral in store.

- Undertook extensive consumer research to define consumer archetypes, purchase behavior, product and pricing insights

- Devised and implemented the annual marketing strategy, calendar and budgeting for the brand

- End- to-end conceptualization and campaign management of any brand campaigns

- Introduce new projects/campaigns within target areas.

- Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.

- Making marketing strategies for the company to enhance sales

- Trade show exhibitions

- Handling all ATL & BTL activities towards Branding

- Managing various Events & PR

- Ensure workflow process within team is adhered to

- Visual Merchandise

- Manage agency's for Social media & advertisement agency

Digital :

- To Undertake analytics driven initiatives to enhance customer engagement on website, social handles and digital brand campaigns

- Strategize and implement activations/offer led digital campaigns with the objective of maximizing engagement, acquiring new customers and generating walk-ins to stores

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